>From owner-trad-l@listserv.vt.edu Wed Oct 23 12:42:45 1996 Received: from ipe.cc.vt.edu (ipe.cc.vt.edu [128.173.4.8]) by ipe.cc.vt.edu (8.7.5/8.7.3) with SMTP id MAA145712; Wed, 23 Oct 1996 12:42:44 -0400 Received: from LISTSERV.VT.EDU by LISTSERV.VT.EDU (LISTSERV-TCP/IP release 1.8b) with spool id 1096450 for TRAD-L@LISTSERV.VT.EDU; Wed, 23 Oct 1996 12:42:44 -0400 Received: from sable.cc.vt.edu (sable.cc.vt.edu [128.173.16.30]) by ipe.cc.vt.edu (8.7.5/8.7.3) with SMTP id MAA92707 for ; Wed, 23 Oct 1996 12:42:42 -0400 Received: from [128.173.187.16] (dovegal.biol.vt.edu [128.173.187.16]) by sable.cc.vt.edu (8.6.12/8.6.12) with SMTP id MAA06080 for ; Wed, 23 Oct 1996 12:42:40 -0400 X-Sender: happy@mail.vt.edu Mime-Version: 1.0 Content-Type: text/plain; charset="us-ascii" Message-Id: Date: Wed, 23 Oct 1996 12:42:40 -0400 Reply-To: Anne McNabb Sender: trad-l Discussion List From: Anne McNabb Subject: Presentation: Geodemographic Market Research as an Enrollment Tool To: Multiple recipients of list TRAD-L Hi - I received this notice because I'm on the Student Success committee. It seems that having someone from the Trad subcommittee attend the talk at the beginning of the morning to take notes and see what data are available would be useful. Perhaps we can recuit a person to do this at tomorrow morning's committee meeting. A. >Date: Wed, 23 Oct 1996 08:43:25 -0400 >X-Sender: kellyq@mail.vt.edu >Mime-Version: 1.0 >To: JMWHITE, nspencer, dstetler (D. A. Stetler), minishr@mail.vt.edu, pkursted, > smithdwm, malewis, knox (Paul L. Knox), eguertin, dudleyc, fultonj, > irgerry, vtcsr, muffo, cross, ctg, sinja, wdean, dgc2, creamere, happy, > hincker, dlotts, carstens, brinberg >From: kellyq@vt.edu (Kelly Queijo) >Subject: Presentation: Geodemographic Market Research as an Enrollment Tool > > >You're invited to attend the following presentation: > >Presentation: Geodemographic Market Research as an Enrollment Tool >Date: Novembe 6, 1996 >Time: 8:30 - 12 p.m. >Location: CEC Conference Room C > >Event: Tedd Kelly, president of Consultants for Educational Resources And >Research (CERR), will hold an information session on using geodemography as >a recruitment and enrollment management tool. Mr. Kelly's visit is hosted >by the Office of Undergraduate Admissions. CERR and the Admissions Office >have worked together over the past three years to explore the impact >geodemography could have on recruitment at Virginia Tech. We are now >considering undertaking an in-depth geodemographic market research project >and invite you to join us in learning from Mr. Kelly how such a project >would impact our recruitment efforts. > >Geodemography classifies the United States population into 62 discrete >neighborhoods according to multiple databases on individual lifestyles and >socioeconomic characteristics. The most current US Census data (within six >months) and 1600 other databases form the research database. > >Geodemographic market research enables colleges to: Recruit at the >neighborhood and block group level, expand existing market segments, open >new market areas, diversify student enrollments, strategize financial aid, >create an efficient prospect management system, and save money. > >If you would like to attend this presentation, please RSVP to Kelly Queijo >(kellyq@vt.edu) or phone 1-4293. > >We have set aside the entire morning for Mr. Kelly's visit, however, we >anticipate the presentation, followed by Q and A, will end around 10:30. >The remaining time will be used to discuss and plan potential geodemographic >projects for undergraduate admissions. All those interested are invited to >stay for the duration of the meeting. > >SUGGESTED AGENDA FOR VIRGINIA TECH >I. Introductions > >II. Background of CERR > >III. Overview of Geodemography > Historical perspective > Research basics > Compilation of database > Methodology > The four marketing questions > >IV. Deliverables > Reports > Profiles >Life style comparisons by target group >Purchase comparisons by target group >Media behavior comparisons by target groups >Financial characteristics comparisons by target groups >Charts >Maps >Market Scans >Diskette of zip code/target groups >Applications >Travel >Direct response mail >Territory assignment >Advertising >Publications >Message content in recruitment practices >Financial aid >On and off campus events >Retention >Student life activities > >VI. Conclusion >Targeted marketing >Improved yield for resources >Reduced or reallocated resources >Better market knowledge > >VII. Questions and Answers > > >____________________Virginia Tech__________________ >Z. Kelly Queijo, Public Relations Officer >Undergraduate Admissions/Virginia Tech/Blacksburg, VA 24061-0202 >PH: 540-231-4293 * FAX 540-231-3679 * Email: kellyq@vt.edu >* Apply on-line via the Web! *** http://www.vt.edu *** Click on Admissions, >then Undergraduate Admissions Office * > F. M. Anne McNabb Dept. of Biology Virginia Tech Blacksburg VA 24061-0406 email: happy@vt.edu ph. (540) 231-6118 FAX (540) 231-9307