Integrated Services Digital Network: A communications protocol called the Integrated Services Digital Network (ISDN) has been developed as an international standard for linking public and private information networks. This standard promises to lower data transmission costs and accommodate large volumes of data over long distances. The ISDN will facilitate global connectivity, information exchange, and interdisciplinary collaboration (Brand, 1988). As individual professionals become more specialized (or generalized) they will increasingly be able to connect to the necessary general (or specialized) information resources to supplement their own knowledge base. The ISDN protocol may prove to be the key in realizing the capability for on-line consultations between professionals at remote locations, and as a consequence, foster a significantly better informed CRM decision process. Connectivity