Memex: In 1945, Bush articulated his proposal for a multimedia system (Memex) that would permit information search, retrieval, and processing of a variety of media resources. As indicated in his seminal article, "As We May Think", humans think most effectively by recognizing associations and patterns. Bush postulated that the development of such a system would require a new technological paradigm based on the structure of human memory. He conceived the Memex machine as a device "in which an individual stores his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility." Memex was to be an "enlarged supplement to memory" which, like the human mind, would operate through an associative structure; "... with one item in its grasp, it snaps instantly to the next that is suggested by the association of thoughts in accordance with some intricate web of trails carried by the cells of the brain." While Bush recognized that a mechanized system might not equal the speed and flexibility with which the mind followed an associative trail, he proposed that it was technologically possible to "beat the mind decisively in regard to the permanence and clarity of the items resurrected from storage" (Bush, 1945). Grandfather of Hypertext Hypertext vs. DBMS Evolution of Hypertext Hypertext Navigation Film Storage